This web page has all the latest data, insights, and tendencies you need that may help you understand how individuals in Hong Kong use digital equipment and companies in 2024.
Notice: in the last 12 months, we’ve designed some vital changes to how we calculate social media marketing consumer figures, along with the data resources that we use to inform these calculations have also designed important and vast-ranging revisions for their posted figures through that period.
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Having said that, Meta has made essential adjustments to just how its promotion methods report audience arrive at data about modern months – which include making major revisions to its foundation audience data for Facebook – Hence the figures revealed listed here is probably not immediately comparable with figures posted in our past studies.
Furthermore, we’ve found some specifically bizarre trends inside the data documented in X’s advertising and marketing instruments in the last calendar year, so we’d suggest caution In relation to analysing these X figures.
Note: Meta’s advertising and marketing assets only publish viewers gender data for “woman” and “male” buyers.
Data released by Ookla indicate that World wide web people in Hong Kong could have expected the following Connection to the internet speeds At the beginning of 2024:
Being a result, the most up-to-date revealed figures for Online use invariably less than-characterize reality, and actual adoption and progress might be larger compared to the figures demonstrated below recommend. Be sure to see our thorough notes on data for further facts.
Observe: LinkedIn’s promotion methods only publish audience gender data for “woman” and “male” buyers.
The revised figures and also the latest rate GDP are going to be released about two weeks later for the very first, next and third reference quarters and click here around the Spending budget Working day to the fourth quarter.
These headline stats offer you an awesome overview of your “condition of digital” in Hong Kong, but in an effort to sound right of how digital trends and behaviours are evolving, we must dig deeper into the data.
The organization’s regularly revised figures advise that Instagram’s ad achieve in Hong Kong was comparable to 49.four p.c of the overall population Firstly in the calendar year.
Just before we get on the full report, here are some tips for further looking at, that will deliver extra context for our full set of Digital 2024 numbers for Hong Kong:
Like a result, our most current determine for social websites use may possibly look like very distinct towards the values that we published in previous years.